For my capstone class, I was required to create a campaign for the Oklahoma City Energy FC. With that being said, I worked in a group consisting of six members who held various positions. Throughout this spring semester, we conducted research, developed a campaign pitch and created a (62-page) campaign book, which we presented to the organization in April.
Through this assignment, I not only learned what it would be like working for a public relations agency and working with a group, but I also was able to expand my knowledge on the Adobe programs (pictured below). While learning in the classroom provides valuable skills, experiencing this first-hand was far more rewarding.
Below, I have included a link to a PDF of the final campaign book.
Below, I have included two feature stories that I wrote for the campaign book. I actually reached out to some of the players, and two of them gave me the opportunity to interview them to get actual stories and quotes.